In the field, small changes can make a big difference.

ADAMA wanted to enhance the experience for the farmers who rely on its products. This project involved visiting farmers in the field, ADAMA's facilities, and blow molding manufacturers in Germany to gather insights and understand the challenges firsthand.

The development focused on improving ergonomics and usability for the people who count—the farmers—while ensuring no added costs or risks to the highly serialized, global product that must withstand rough handling and harsh conditions. On top of this, the design embodies a distinctive style, making the brand stand out and become easily recognizable on shelves.
Developed alongside the amazing team at Tamooz C.S.